Mascara – Expressive Lashes, 9 ml

Eyecatching Mascara – 97% natural ingredients, glass packaging

Eyecatching Mascarais a natural beauty mascarawith 97% natural ingredients and 41% from controlled organic cultivation – packaged in an elegant, sustainable glass bottle with a bamboo lid. The new flexible silicone applicatorcatches each lash individually, provides more length and maximizes volume from root to tip for impressive extreme volume. Unlike conventional mascaras, this formula contains no questionable ingredients: no parabens, no formaldehyde derivatives, no PEGs, no triclosan, no silicones, no sulfates, no aluminum hydroxide, no tocopheryl acetate, no talc, no GMO, no nanoparticles, no raw materials of animal origin, no synthetic fragrances, and no artificial colorants. The base is Hordeum Vulgare (barley sprout) stem waterfrom organic cultivation – instead of conventional water. Acacia Senegal Gumprovides the volumizing film structure, Copernicia Cerifera (carnauba) waxfrom organic cultivation defines and holds, Ricinus Communis (castor) seed oilfrom organic cultivation nourishes the lash structure. Magnolol and Honokiolfrom magnolia tree bark as natural antimicrobial active ingredients replace synthetic preservatives. Euterpe Oleracea (Açaí) powderas an antioxidant conditioning agent. Water Resistant. Long Lasting. 8 ml. Vegan.

Advantages at a glance

• 97% natural ingredients – 41% from controlled organic cultivation
• Flexible silicone applicator– catches each lash for extreme volume and length
• Barley sprout stem water, carnauba wax & organic castor oil
• Magnolol & Honokiol as natural preservatives – no parabens, PEGs, silicones
• Sustainable glass packaging with bamboo lid – Water Resistant, Long Lasting, vegan

What this mascara does not contain

• No parabens or formaldehyde preservatives
• No PEGs (polyethylene glycols), no triclosan, no silicones, no sulfates
• No aluminum hydroxide, no tocopheryl acetate, no talc
• No GMO, no nanoparticles, no raw materials of animal origin
• No synthetic fragrances, no artificial colorants

Application

• Step 1 – Load brush:Thoroughly load the application brush with product in the bottle using up-and-down motions and a twisting motion.
• Step 2 – Press at the lash line:Briefly press the well-loaded brush firmly into the lash line for maximum volume directly at the root.
• Step 3 – Zigzag to the tip:Work in zigzag motions from the root to the tip – creates volume from root to tip and separates lashes simultaneously.
• Step 4 – Double application:Apply mascara once from below and once from above – makes lashes more curled and intensifies the color result.
• Step 5 – Build intensity:Repeat the process until desired volume and intensity are achieved.
• Step 6 – Detail work:Use the tip of the brush to specifically apply mascara to individual lashes in the outer corner of the eye and lower lashes. If smudging occurs on shorter lashes, carefully remove with a dry cotton swab.

Active Ingredients

• Hordeum Vulgare (Barley) Stem Water* (Organic Barley Sprout Stem Water): The nourishing water base of this mascara is made from organically grown barley sprout stem water instead of conventional water. Rich in natural amino acids, vitamins, and minerals that nourish and strengthen the lash structure.
• Acacia Senegal Gum (Acacia Gum Extract): Natural plant polysaccharide – forms the volumizing film on the lashes for the characteristic extreme volume. Replaces synthetic film formers like acrylate copolymers found in conventional mascaras with a 100% natural equivalent.
• Copernicia Cerifera (Carnauba) Cera* (Organic Carnauba Wax): Natural plant wax from organically grown Brazilian Carnauba palm – defines, lifts, and holds lashes for long-lasting and water-resistant results.
• Helianthus Annuus (Sunflower) Seed Cera (Sunflower Wax): Natural plant wax from sunflower seeds – gives the mascara its creamy, smooth-applying consistency.
• Ricinus Communis (Castor) Seed Oil* (Organic Castor Oil): High-quality organic plant oil – nourishes and conditions the lash structure with each mascara application. Castor oil has been known for centuries as a natural lash conditioner.
• Olea Europaea Oil Unsaponifiables & Hydrogenated Olive Oil Stearyl Esters (Olive Oil Fractions): Nourishing olive oil components – nourish the lash fiber and give the mascara its smooth, non-clumping texture.
• Magnolol & Honokiol (Magnolia Bark Extracts): Natural antimicrobial active ingredients from magnolia tree bark – completely replace synthetic preservatives like parabens. Magnolol and Honokiol are clinically proven natural preservatives without the hormonal disruptive effects of synthetic alternatives.
• Euterpe Oleracea (Açaí) Pulp Powder* (Organic Açaí Fruit Powder): Antioxidant superfood active ingredient from organically grown Brazilian Açaí fruit. Rich in antioxidants, essential fatty acids, and vitamin E – protects lashes from oxidative stress and environmental influences with every application.

Full INCI List

Hordeum Vulgare (Barley) Stem Water*, Polyglyceryl-3 Diisostearate, Polyglyceryl-6 Distearate, Acacia Senegal Gum, Glyceryl Stearate, Pentylene Glycol, Helianthus Annuus (Sunflower) Seed Cera, Copernicia Cerifera (Carnauba) Cera*, Coco-Caprylate/Caprate, Stearic Acid, Palmitic Acid, Glyceryl Behenate, Olea Europaea Oil Unsaponifiables, Oleic/Linoleic/Linolenic Polyglycerides, Hydrogenated Olive Oil Stearyl Esters, Butylene Glycol, Triheptanoin, Glycerin, Aqua, C9-12 Alkane, Dilinoleic Acid/Butanediol Copolymer, Benzyl Alcohol, Sodium Hydroxide, Shorea Robusta Resi, Verniciflua Peel Cera, Ricinus Communis (Castor) Seed Oil*, Potassium Sorbate, Sodium Benzoate, Magnalol, Honokiol, Castor Oil/IPDI Copolymer, Euterpe Oleracea (Acai) Pulp Powder* | May Contain: CI 77491, CI 77492, CI 77499 (Iron Oxides) | * from certified organic cultivation

BAIMS Organic Cosmetics GmbHRüdesheimer Strasse 1365197 WiesbadenGermanybaims@baims.de