Natural Finish Foundation, natural coverage foundation makeup, 30 ml

NEWWELL Natural Finish Foundation – High Coverage, SPF 30, All-Day Matte

NEWWELL Natural Finish Foundationis a high-coverage foundation with built-in SPF 30 and all-day hold– solving the three most common foundation problems simultaneously: oxidation, shine, and shifting. The key active pair is clay in combination with a long-lasting hold active ingredient: clay absorbs excess skin oil and keeps the skin matted from morning to night, while the long-lasting hold active ingredient forms an invisible protective film over all pigments, preventing shifting and oxidation. Compared to the NEWWELL Derma Make-Up Cover Foundation– which is optimized for maximum full coverage up to tattoos and scars and is based on the polybutene film-former for 24-hour waterproofness – the Natural Finish Foundationis the choice for a natural, skin-like look with high everyday coverage: effectively covers imperfections, redness, and blemishes, but looks like skin rather than foundation. Built-in SPF 30protects daily from UVA and UVB radiation without extra sunscreen. Silky-smoothing silicone provides a pleasant texture, while natural color pigments do not oxidize or turn gray. Available in 3 shades: 01 Light, 02 Light-Medium, 03 Medium– for fair to slightly tanned skin tones. For dry, sensitive, and combination skin. 100% vegan, paraben-free, dermatologically tested.

Benefits at a glance

• Clay mattifies all day – absorbs oil, no T-zone shine, no touch-ups needed
• Long-lasting hold active ingredient– invisible protective film over all pigments, no shifting, no oxidizing
• Built-in SPF 30 – daily UVA/UVB protection without an extra product
• Natural finish that looks like skin – high coverage without a mask effect
• 3 shades: Light, Light-Medium, Medium – 100% vegan, dermatologically tested, sensitive skin

Natural Finish Foundation vs. Derma Cover Foundation – the difference

• Natural Finish Foundation:High coverage with a natural, skin-like finish. Clay for an all-day matte finish. SPF 30 integrated. For dry, sensitive, and combination skin with everyday coverage needs.
• Derma Cover Foundation:Full-coverage for scars, tattoos, and severe imperfections. Polybutene film-former for 24-hour waterproofness. For all skin types when maximum, professional coverage is the goal.

Shade Guide

• 01 Light:For fair skin tones
• 02 Light-Medium:For medium-fair skin tones
• 03 Medium:For medium to slightly tanned skin tones
• Tip:If in doubt, test a streak on your jawline – the right shade will disappear into the skin.

Application

• Step 1 – Choose your shade:Jawline test for optimal shade selection – the correct shade blends seamlessly.
• Step 2 – Dispense:A pea-sized dot on the forehead, both cheeks, nose, and chin. Less is more – the foundation is buildable.
• Step 3 – Blend from the inside out:Blend from the center of the face outwards with a brush, sponge, or fingers. Include the neck and hairline to avoid a visible line. Use tapping motions for more coverage instead of sweeping.
• Step 4 – Set with translucent powder:Dab a touch of translucent powder over the foundation – especially on the T-zone, this significantly extends wear.
• Tip – With primer:Apply the NEWWELL Mattifying Make Up Base Primer beforehand and let it absorb for 5 minutes – foundation lasts significantly longer, pores are even less visible.

Active Ingredients

• Clay (Kaolin): Natural white clay mineral – absorbs excess skin oil and sebum from the skin and keeps the foundation mattified and fixed. Prevents T-zone shine and foundation slippage on oily areas. Provides all-day hold without touch-ups – the key mattifying ingredient in this formula.
• Long-lasting Hold Ingredient: Film-former that creates an invisible protective film over all foundation pigments, permanently anchoring them to the skin. Prevents oxidation of color pigments through contact with air and skin oils – the most common reason why foundation appears darker or grayer hours after application. Stabilizes color and finish all day long.
• Silky-smoothing Silicone (Dimethicone): Gives the foundation its characteristic silky-light texture, which blends smoothly and evenly despite high coverage. Visually fills pores and fine lines for a smoother, more natural-looking complexion – the foundation sits on the skin instead of in the pores.
• Built-in Sun Protection SPF 30: Integrated UV filter complex for daily UVA and UVB protection – makes a separate sunscreen unnecessary for everyday use. Protects against daily UV-induced hyperpigmentation, skin aging, and sun damage while the foundation is worn.
• Moisture Binder: Provides deep moisture under the foundation layer and prevents skin dehydration from daily makeup application. Especially important for dry and sensitive skin – the skin remains actively nourished under the foundation.
• Natural Color Pigments (3 Shades: Light / Light-Medium / Medium): Harmonized pigment complex of natural iron oxides and mineral white pigments – creates the three natural skin tones without oxidation or gray cast. The pigment blend is designed to subtly adapt to the individual skin tone through body heat for a natural, skin-like finish.

Note: The complete INCI list is provided on the product packaging.

NEWWELL Germany

Fritz-Husemann-Str. 7a
59199 Bönen
North Rhine-Westphalia / Germany

Email: info@newwell.de