Illuminating Serum, for radiant smooth skin care, 30 ml

NEWWELL Illuminating Serum

NEWWELL Illuminating Serumis a scientifically formulated brightening and glow serum– it targets the hyperpigmentation cycle at three points simultaneously: Alpha-Arbutininhibits melanin overproduction at the source, an antibacterial active ingredient complexinterrupts the inflammation-pigmentation cycle, and Multi-Molecular Sodium Hyaluronateprovides every skin layer with intensive deep hydration for a true glow. Compared to the NEWWELL Anti-Spot Serum– which relies on liposome technology for maximum active ingredient penetration – the Illuminating Serumoffers an expanded approach: the integrated antibacterial complexspecifically combats skin bacteria that cause post-inflammatory hyperpigmentation – an often overlooked trigger for hyperpigmentation. The light, non-sticky dropper formula absorbs quickly and is ideal as a serum step before day cream. Visible results after 4 weeks, full effect after 6–8 weeks. For all skin tones – even very dark complexions. 100% vegan, dermatologically tested, paraben-free.

Benefits at a glance

• Alpha-Arbutin– precisely and skin-friendly inhibits tyrosinase, safe for all skin tones including very dark complexions
• Antibacterial Complex – interrupts the inflammation-pigmentation cycle, prevents new discolorations
• Multi-Molecular Sodium Hyaluronate – moisturizes all skin layers simultaneously for a three-dimensional glow effect
• Aloe Vera & Glycerin – soothe, strengthen the skin barrier and maximize Alpha-Arbutin absorption
• 100% vegan, dermatologically tested – for all skin types and all skin tones, morning and evening

Three mechanisms of action – one serum

• Alpha-Arbutin Brightening System:Alpha-Arbutin precisely and skin-friendly inhibits tyrosinase – the key enzyme in melanin synthesis. Unlike hydroquinone, Alpha-Arbutin regulates the natural pigmentation process without aggressive chemical bleaching – safe for all skin tones, even very dark complexions. Gradually reduces existing pigmentation and reliably prevents new discolorations.
• Antibacterial Protection Complex:Skin bacteria are an often overlooked cause of hyperpigmentation – they trigger inflammation that, after healing, leaves behind darker spots (post-inflammatory hyperpigmentation). The antibacterial complex directly interrupts this cycle: fewer bacteria mean less inflammation and consistently fewer new pigment spots.
• Multi-Hyaluron Glow Matrix:Sodium Hyaluronate in multiple molecular sizes forms a three-dimensional glow matrix: superficial molecules immediately and evenly reflect light for an instant glow effect, while deep molecules provide long-lasting hydration to the skin from within. No shiny film – genuine radiance from deep within the skin.

Application

• Step 1 – Cleanse:Thoroughly cleanse the face.
• Step 2 – Apply Serum:Take a few drops of the Illuminating Serum with the dropper and apply evenly to the cleansed face – gently massage until the serum is completely absorbed.
• Step 3 – Complete Routine:Apply day cream and, in the morning, sunscreen.
• Recommendation:Use mornings and evenings for optimal results. First visible improvements after 2–4 weeks, full effect after 6–8 weeks of continuous use.
• Important Note:Use sunscreen daily – UV radiation restimulates melanin production and renders all brightening active ingredients ineffective.

Active Ingredients

• Alpha-Arbutin: The most effective brightening active ingredient available without aggressive side effects. Precisely and skin-friendly inhibits tyrosinase – the key enzyme in melanin synthesis. Unlike hydroquinone, Alpha-Arbutin is stable, skin-friendly, and safe for all skin tones. Regular use gradually breaks down existing pigmentation and reliably prevents new discoloration.
• Sodium Hyaluronate – Multi-Molecular (Vegan Hyaluronic Acid): Present in NEWWELL Illuminating Serum in multiple molecular sizes – a crucial difference compared to single-molecular hyaluronic acid. Larger molecules form a moisturizing film on the skin's surface for an immediate glow effect and even light reflection. Smaller molecules penetrate deep into the skin layers, providing long-lasting moisture from within for a permanently hydrated, radiant complexion.
• Aloe Barbadensis Leaf Juice Powder (Aloe Vera): Soothes the skin during active brightening treatment – important as active ingredients like Alpha-Arbutin can occasionally trigger mild sensitivity reactions. Acts as an anti-inflammatory and strengthens the skin barrier for maximum absorption of Alpha-Arbutin.
• Glycerin: Natural humectant – draws moisture from the environment into the skin and keeps it there. Works synergistically with multi-molecular Sodium Hyaluronate for three-dimensional, long-lasting hydration and enhances the serum's natural glow effect.

Note: The complete INCI list is provided on the product packaging.

NEWWELL Germany

Fritz-Husemann-Str. 7a
59199 Bönen
North Rhine-Westphalia / Germany

Email: info@newwell.de