Blow Me Up Volume Mascara, extreme volume mascara effect, 8 ml

NEWWELL Blow Me Up Volume Mascara

NEWWELL Blow Me Up Volume Mascarais an extreme volume mascara with an innovative brush design– clump-free, waterproof, and actively nourishing with 7 plant oils, hydrolyzed keratin, and Red Clover Extract. Compared to the NEWWELL Bio Herbal Mascara 7 in 1– which, as a 7-in-1 all-rounder, also emphasizes growth promotion and breakage protection as equally important promises alongside the make-up effect – the Blow Me Upclearly focuses on a dramatic volume "wow" effect from the first coat: The innovative brush design captures each lash individually from the root and builds even, dramatic volume to the tip – without clumps, without sticking, without touch-ups. The false lash effect is immediately visible from coat 1. The 7-oil care complexof argan, almond, avocado, and macadamia with hydrolyzed keratin ensures that this dramatic volume mascara nourishes the lashes with every application instead of drying them out. Suitable for sensitive eyes and contact lens wearers. Remove only with oil-based make-up remover – never rub. 100% vegan, paraben-free, dermatologically tested.

Benefits at a glance

• Innovative brush design – captures each lash individually for extreme volume from coat 1, clump-free
• Waterproof formula – holds up in heat, humidity, and long days without smudging
• 7 plant oils & hydrolyzed keratin – actively nourish lashes with every application
• False lash effect without artificial lashes – deep black pigmentation, defined and lifted
• For sensitive eyes and contact lens wearers – 100% vegan, dermatologically tested

Difference to Bio Herbal Mascara 7 in 1

• Bio Herbal Mascara 7 in 1:7 equally important active promises – focus on growth promotion (Red Clover), breakage protection, and structural strengthening (keratin) alongside the make-up effect. Ideal for anyone who wants to improve their lash health long-term.
• Blow Me Up Volume Mascara:Focus on dramatic immediate volume through innovative brush design. Ideal choice for anyone who wants a maximum false lash effect from coat 1 with simultaneous care.
• Commonalities:Both mascaras share the nourishing base of organic oils, keratin, and Red Clover – differing in their main focus between care therapy and volume drama.

Application

• Step 1 – Position the brush:Place the brush as close to the lash line as possible – this is where volume-building and keratin supply begin.
• Step 2 – Zigzag from root to tip:Guide the brush in gentle zigzag movements from the root to the tip – this catches each lash individually, prevents clumping, and distributes conditioning oils evenly.
• Step 3 – Layer for maximum volume:Allow the first coat to dry briefly, then optionally apply a second coat for a maximum false-lash effect – layerable without clumping.
• Removal:Remove exclusively with a mild oil-based makeup remover – let it sit briefly, then gently blot without rubbing. Rubbing weakens lashes and irritates sensitive eyes.

Active Ingredients

• Argania Spinosa (Argan Oil), Prunus Amygdalus Dulcis (Almond Oil), Persea Gratissima (Avocado Oil), Macadamia Ternifolia (Macadamia Oil) – 7 Organic Plant Oils: Seven high-quality plant oils form an active care complex that nourishes the lash structure with every mascara application. Argan oil provides antioxidant protection with Vitamin E, almond oil and avocado oil supply essential fatty acids for suppleness and elasticity, while macadamia oil intensively regenerates due to its high oleic acid content. Together, they prevent lashes from drying out and breaking due to daily mascara application – the crucial difference from conventional volume mascaras without nourishing oils.
• Hydrolyzed Keratin: A structural protein of the lash in hydrolyzed form for optimal penetration into the lash cuticle. Fills micro-cracks and damage in the hair structure, strengthens the lash structure from root to tip with every application, and reduces brittleness caused by daily mechanical stress. Makes lashes more resilient instead of brittle – while delivering a full make-up effect.
• Trifolium Pratense (Red Clover Flower Extract): Plant extract with natural isoflavones – extends the active growth phase of the lash and promotes lash regeneration from the hair root. Works synergistically with Vitamin E (Tocopherol) for optimal protection of the lash follicles against oxidative stress.
• Carnauba Wax (Copernicia Cerifera): Natural plant wax from the Brazilian Carnauba palm – defines, lifts, and holds lashes for the characteristic lifted and defined false-lash effect. Gives the mascara its deep black finish with intense pigmentation.

Note: The complete INCI list is provided on the product packaging.

NEWWELL Germany

Fritz-Husemann-Str. 7a
59199 Bönen
North Rhine-Westphalia / Germany

Email: info@newwell.de