Bio Herbal Mascara 7 in 1, Natural Volume Mascara Care, 8 ml

NEWWELL Bio Herbal Mascara 7 in 1

NEWWELL Bio Herbal Mascara 7 in 1is the first mascara that not only visibly lengthens and volumizes – but also actively repairs and strengthens the lash structure with every daily application and promotes growth. Seven active promises in one formula: volume, length, strengthening, conditioning, growth promotion, breakage protection, and waterproof. The crucial difference to conventional mascaras lies in three key active ingredients: Hydrolyzed Keratinfills micro-fissures in the lash cuticle and structurally strengthens the lash structure from root to tip, Red Clover Extract (Trifolium Pratense)prolongs the growth phase of the lash through natural isoflavones, and five organic plant oils (Argan, Almond, Avocado, Macadamia)nourish simultaneously with every application. The Trimethylsiloxysilicate / Dimethiconol Crosspolymer film formerdelivers the false lash volume and length effect – waterproof and long-lasting. Suitable for sensitive eyes and contact lens wearers. Remove with oil-based make-up remover – never rub dry. Visible lash growth after 4–6 weeks of daily use. 100% vegan, paraben-free, dermatologically tested.

The 7 Active Promises

• Volume– Trimethylsiloxysilicate film formula builds visible volume without clumping
• Length– Polymer film build-up visibly lengthens lashes for a false lash effect
• Strengthening– Hydrolyzed Keratin structurally fills micro-fissures in the lash cuticle
• Conditioning– 5 organic plant oils nourish the lash structure with every daily application
• Growth Promotion– Red Clover Extract prolongs the natural growth phase of the lash
• Breakage Protection– Keratin + oils reduce mechanical stress from daily application and removal
• Waterproof– Trimethylsiloxysilicate film is water and sweat resistant

Application

• Step 1 – Start at the roots:Place the mascara brush as close to the lash roots as possible – this is where the keratin supply begins and where the volume lift is created. Twist the brush slightly for more pigment transfer at the base.
• Step 2 – Zig-zag to the tip:Guide the brush in gentle zig-zag movements from the root to the tip – this separates lashes, prevents clumping, and evenly distributes keratin and nourishing oils along the entire lash length.
• Step 3 – Let it dry:Let the first coat dry for 30–60 seconds – the trimethylsiloxysilicate film will set.
• Step 4 – Second coat for a false lash effect:For maximum volume and length, apply a second coat using the same zig-zag technique – the nourishing oils remain active, and the silicone polymer doubles the film build-up.
• Step 5 – Gentle removal in the evening:Remove with oil-based make-up remover or micellar water – let it soak in briefly, then gently dab off without rubbing. This protects the lash cuticle and maximizes the nourishing effect of the keratin over time.
• Important:Do not rub when removing – this is the most important factor for denser, stronger lashes over time.

Active Ingredients

• Hydrolyzed Keratin: Structural protein that has been hydrolyzed into small molecules to penetrate deep into the lash cuticle. Fills micro-cracks and damage in the hair structure of lashes, strengthens the lash structure from root to tip with every single application, and reduces brittleness caused by daily mechanical stress. The scientific core of the 7-in-1 formula – not present in any conventional mascara formula.
• Trifolium Pratense (Red Clover Extract): Plant extract from red clover with natural isoflavones (phytoestrogens). Naturally extends the anagen phase – the active growth phase of the lash – and promotes lash regeneration from the hair root. The anagen phase of the lash lasts 30–45 days – precisely this period corresponds to a complete mascara consumption with daily use for visible growth results after 4–6 weeks.
• Tocopherol (Vitamin E): Powerful antioxidant – protects sensitive lash follicles from oxidative stress caused by UV radiation and pollution. Maintains the natural barrier function of the follicles and supports lash growth by protecting against premature damage.
• Argania Spinosa (Argan Oil), Prunus Amygdalus Dulcis (Sweet Almond Oil), Persea Gratissima (Avocado Oil), Macadamia Ternifolia (Macadamia Oil) – 5 Organic Plant Oils: Five high-quality organic plant oils nourish the lash structure with every daily application. Argan oil with vitamin E provides antioxidant protection, almond oil and avocado oil supply essential fatty acids for suppleness and elasticity, and macadamia oil, with its high oleic acid concentration, regenerates particularly intensively. Together, they prevent the lashes from drying out and breaking due to daily mascara application.
• Trimethylsiloxysilicate / Dimethiconol Crosspolymer (Film-forming Complex): Professional silicone polymer film-former – creates the long-lasting False Lash volume and length effect. Forms a flexible, water-repellent film around each individual lash for waterproof hold – without damaging the lash structure or clogging follicles.
• Beeswax (Cera Alba) & Carnauba Wax (Copernicia Cerifera): Natural waxes as shapers – beeswax for a creamy, even application, carnauba wax for a glossy, durable finish effect. Both simultaneously nourish the lash structure as a plant-based and natural wax base.

Note: The complete INCI list is provided on the product packaging.

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North Rhine-Westphalia / Germany

E-Mail: info@newwell.de