Berry Berry

Yes. A large part of the Uoga Uoga range carries the COSMOS Natural seal from the Soil Association, one of the strictest natural cosmetics certifications in Europe. The Lithuanian founders spent five years refining their formulas before receiving the seal in 2015. We deliberately only carry brands with verifiable standards, so you don't have to worry about hidden ingredients when you buy. CMD Naturkosmetik and Art of Vedas are certified just as rigorously.

The entire range is cruelty-free, which has been a core part of Uoga Uoga's brand philosophy from the start. Most products are also vegan; a few care products contain Lithuanian honey as a natural ingredient and are labeled accordingly. You can see exactly which category applies on each product page, so you can choose with confidence. A fully vegan alternative without any animal-derived ingredients is Avril Cosmetics.

Baltic amber is a genuine hallmark of the brand, not just decoration. Lithuanian women used to wear it as jewelry, believing it helped keep their skin looking youthful for longer. Today we know that amber contains natural antioxidants and has a mild antibacterial effect. Uoga Uoga processes it finely ground into mineral make-up, blush, and BB cream, which you'll find in our Complexion category, for a natural glow with a genuine caring effect.

Yes, it's actually particularly well suited for that. The mineral pigments contain no synthetic dyes and no fragrances that could cause irritation. That's exactly why the founders select the raw materials themselves so carefully that they're even approved for sensitive children's skin. For blemish-prone skin, we also recommend complementary care from our Face care category as targeted support alongside the make-up.

This is the most common source of uncertainty when buying make-up online, so here's our tip: pay attention to your undertone first, since lighter skin with a cool undertone needs a different shade than darker, warmer skin. The product descriptions include hints about depth and undertone, and since the formulas work with minerals rather than heavy opaque coverage, many shades adapt surprisingly flexibly. You'll find the right selection in our Complexion category. If you're unsure, feel free to message us, we're happy to advise you individually on the right shade.

'Uoga Uoga' is Lithuanian and means 'Berry Berry', a name that reflects the brand's origins. In 2010, financial analyst Lena Sokolovska and accountant Jovita Vyšniauskienė left their jobs at a hedge fund to make their own face masks from fresh forest berries in Vilnius. That friendship grew into a family business that still develops every formula itself and hand-produces it in small batches today. You can still feel that personal touch in the products.

Every natural cosmetics brand has its own character: Avril Cosmetics stands for French-style natural cosmetics with clean, vegan formulas, CMD Naturkosmetik for German precision and certified skincare, Puremetics for plastic-free, solid cosmetics with a zero-waste mindset, and Art of Vedas for Ayurveda-inspired care. Uoga Uoga stands out through its combination of Lithuanian forest berries, Baltic amber, and its own decorative make-up line, ideal if you want care and color from a single brand.

Sustainability matters to the brand: many care products from our Body category come in glass bottles, and for some lines there's even a deposit system with refillable aluminum bottles. For long-lasting quality, store the products at room temperature, away from direct sunlight. After opening, you'll find the recommended usage period as a PAO symbol (a number of months shown inside a small jar icon) on the packaging.