Newell

Newwell is a still-young but fast-growing brand: founded in 2021, it now has its own production facility and supplies customers on five continents. The range is developed by a team with over 35 years of experience in the cosmetics industry. The founding idea was simple: the market was full of products that promised a lot and delivered little. That's why Newwell consistently relies on microbiome science and prebiotic active ingredients instead of empty marketing promises, for make-up and skincare meant to deliver measurable results without compromising on price or ethics.

Newwell is 100% vegan and completely forgoes animal testing, a requirement placed on all suppliers and production partners too, not just met as a legal minimum. Every product is dermatologically tested before launch and checked in accredited laboratories, exclusively with voluntary test subjects. Newwell also manufactures according to the HELAL 25 standard, an international quality and hygiene standard. This combination of science, transparency, and a clear stance against animal testing particularly convinces us.

Newwell relies on prebiotic active ingredients such as inulin, which support the skin's natural flora, combined with clinically tested actives such as sodium hyaluronate or beta-carotene. The brand deliberately avoids fillers, parabens, and animal-derived ingredients such as lanolin or beeswax. As always, you'll find the complete INCI list on the relevant product page, so you can see exactly what you're putting on your skin.

Newwell covers three main areas: decorative make-up such as foundation, concealer, mascara, and powder for the everyday look, skincare with prebiotic serums and creams for your facial routine, and sun protection products with SPF for face and body. You'll find all make-up products bundled in our Make-Up category, serums and intensive care in Serums & Intensive Care, and sun protection products in Lip Care & UV Protection. There's also a hair care oil in the range, which you'll find in our Hair Oil & Scalp Care category.

For your daily routine we recommend: cleanse your face in the morning, apply the Prebiotic Serum, finish with the Prebiotic Care Cream, and in sunny conditions add a Newwell sunscreen with SPF. In the evening, serum and cream alone are usually enough, since your skin regenerates overnight. For make-up: primer, then foundation or BB cream, set with powder and, if needed, seal with a setting spray for longer hold. You'll find matching care products in our Creams & Oils category.

Yes, the brand was deliberately developed with that in mind: every product is dermatologically tested before it goes on sale, and avoiding fillers, parabens, and animal-derived ingredients further reduces the risk of intolerance. The prebiotic approach specifically targets a balanced skin microbiome, which can be especially helpful for sensitive or reactive skin. Even so, if you have known allergies, we recommend checking the INCI list on the product page before first use and testing new products on a small area of skin first.

Newwell is deliberately broad-based: the prebiotic serums and creams suit almost every skin type, since they target the natural skin barrier rather than a single skin problem. Make-up products such as foundation and concealer are available in several shades to cover different skin tones. For very oily or very dry skin, it's also worth checking specialized care products in our Face category to specifically round out your routine.

Newwell wins us over with the combination of a fair price, vegan formulation, and scientific ambition. Maybelline New York and L'Oréal Paris hold a similar position in classic drugstore make-up, but score more with international brand recognition than a microbiome focus. If you also want certified natural cosmetics for skincare, Avril Cosmetics is an exciting alternative.