Avril Cosmetics

Avril Cosmetics is a dynamic French organic cosmetics brand founded in 2012 with the mission of making high-quality, natural, and certified beauty products affordable for everyone. With a wide range of products for face, body, hair, and makeup, and a zero-tolerance approach to environmentally harmful ingredients, Avril is firmly committed to animal welfare, environmental protection, and sustainability. Thanks to transparent formulations, eco-friendly packaging, and local production in France, Avril stands for responsible yet modern beauty—fair, natural, and accessible.

Frequently Asked Questions about Avril Cosmetics

Where does Avril Cosmetics come from, and what was the founding idea? +

Avril was founded in 2012 by Alexis Dhellemmes near Lille in northern France, after he had spent 17 years working in classic retail. His observation: organic cosmetics were seen as expensive and exclusive at the time, even though good, certified care should be affordable for everyone. By forgoing elaborate packaging and large marketing budgets, Avril still offers certified organic cosmetics at comparatively fair prices today, largely manufactured in France.

What does the ECOCERT or COSMOS Organic certification actually mean at Avril? +

This certification guarantees that products contain at least 95% ingredients of natural origin, at least 10% of which come from organic farming, and that they're completely free of parabens, silicones, PEG, and synthetic fragrances and dyes. The packaging also has to meet minimum ecological standards. Only the nail polishes are excluded from the organic certification.

Are Avril products vegan and cruelty-free? +

Avril rules out animal testing entirely and is accordingly listed by PETA as cruelty-free. More than 70% of the range is vegan, but individual products contain animal-derived ingredients such as beeswax, honey, or carmine, which is noted on the relevant product page each time. If you're consistently looking for 100% vegan cosmetics, our range also includes Puremetics as an alternative.

What does 'to mix yourself' mean for the micellar water and eye make-up remover? +

There's a clever sustainability concept behind this: instead of shipping a finished product that's usually about 90% water, Avril delivers a concentrated tablet or concentrate that you mix yourself at home with tap water in a reusable bottle. This significantly cuts down on shipping weight and packaging material. Instructions with the exact amount of water are printed right on the packaging.

Why is Avril so affordable compared to other organic brands – is the quality still there? +

The lower price is mainly explained by the deliberately streamlined business model: hardly any secondary packaging, little classic advertising, and lean distribution, largely straight from Avril's own production in France. This doesn't come at the expense of certification or active ingredients, though; every formula still has to meet the strict ECOCERT-COSMOS criteria. The idea of 'making good organic cosmetics accessible to everyone' has been a fixed part of the brand philosophy from the very start.

Is organic make-up like the 99%-organic Lengthening Mascara just as effective as conventional make-up? +

Natural cosmetics make-up has caught up a great deal by now and achieves comparable results in volume and hold, even though some textures feel a bit lighter. With a 99%-organic mascara, smudge- and water-resistance can be somewhat lower than with highly synthetic formulas, but it's generally gentler on sensitive lashes. If you need extra hold, you can help it along with the Organic Make-up Setting Spray.

Are the Bio Corrector and Bio Highlighter also suitable for sensitive skin? +

Yes, the natural formulas avoid many irritants such as synthetic fragrances, which makes them generally well tolerated. For very sensitive or reaction-prone skin, we still recommend testing new products on a small area first. You'll find complementary care for sensitive skin in our Cleansers & Toners category.

How does Avril Cosmetics differ from other natural cosmetics brands in your range? +

Avril is the brand in our range with the strongest focus on good value for money combined with strict ECOCERT certification, including clever refill and mix-it-yourself concepts. Geoderm stands out with even deeper certification through ACENE specifically in the make-up segment, while Uoga Uoga relies on Lithuanian amber as its signature ingredient. For us, Avril remains the right choice if you're looking for certified organic cosmetics at a fair price.

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Active filters:

Soap Geranium & Sage, 100 g

Soap Geranium & Sage, 100 g

Hand & Body Soap Fig, 100 g

Hand & Body Soap Fig, 100 g

Hand & Body Soap Rose, 100 g

Hand & Body Soap Rose, 100 g

Hand & Body Soap Raspberry, 100 g

Hand & Body Soap Raspberry, 100 g

Hand & Body Soap Citrus, 100 g

Hand & Body Soap Citrus, 100 g

Hand & Body Soap Orange Blossom, 100 g

Hand & Body Soap Orange Blossom, 100 g

Hand & Body Soap Almond, 100 g

Hand & Body Soap Almond, 100 g

Hand & Body Soap Tiaré, 100 g

Hand & Body Soap Tiaré, 100 g

Jasmine Hand & Body Soap, 100g

Jasmine Hand & Body Soap, 100g

Hand & Body Soap Coconut, 110 g

Hand & Body Soap Coconut, 110 g

Solid intimate soap, 300 g

Solid intimate soap, 300 g

Hand Cleansing Gel Almond, 300 g

Hand Cleansing Gel Almond, 300 g

Hand Cleansing Gel Verbena, 100 g

Hand Cleansing Gel Verbena, 100 g

Deodorant stick, 50 ml

Deodorant stick, 50 ml

Deodorant spray men, 150 ml

Deodorant spray men, 150 ml

Deodorant spray, 150 ml

Deodorant spray, 150 ml

Roll-on deodorant, 50 ml

Roll-on deodorant, 50 ml

Deodorant balm Tiare, 85 ml

Deodorant balm Tiare, 85 ml

Bergamot balsam deodorant, 85 ml

Bergamot balsam deodorant, 85 ml

Nail care – Blush, natural pink, 7 ml

Nail care – Blush, natural pink, 7 ml

Frequently Asked Questions about Avril Cosmetics

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