Liquid Concealer, Full Coverage Concealer for Eyes & Face, 5 ml

NEWWELL Liquid Concealer – Full Coverage, All-Day Hold

NEWWELL Liquid Concealeris a full-coverage liquid concealerthat solves the classic concealer dilemma: too little pigment doesn't cover, too thick a texture creases into fine lines. The formula combines Titanium Dioxide (CI 77891)as a mineral white pigment for maximum coverage in one swipe – neutralizing blue and red undertones from dark circles, redness, and blemishes without multiple layers – with Kaolin Clayand Zinc Oxidefor all-day hold without slipping on oily areas. Phenyl Trimethicone and Cyclopentasiloxaneprovide the velvety, liquid texture that can be blended by dabbing without losing coverage and without settling into fine lines. Lauroyllysineimproves adhesion and skin feel. Iron Oxides (CI 77491 / 77492 / 77499)create the natural skin tones of the two shades. In 2 shades: 01 Lightfor light to medium-light skin tones and 02 Mediumfor medium to olive skin tones – when in doubt, choose a shade lighter than your foundation for an optically brightened eye area. Set with translucent powder (baking) for maximum crease-free hold. 6 ml. 100% vegan, paraben-free, dermatologically tested – all skin types including sensitive skin.

Benefits at a glance

• Titanium Dioxide Full Coverage– one swipe fully covers dark circles, blemishes, and redness
• Kaolin + Zinc Oxide – holds all day on oily areas without slipping
• Phenyl Trimethicone + Cyclopentasiloxane – velvety liquid texture, dab-blendable, no creasing
• 2 Shades: Light & Medium – when in doubt, choose a shade lighter than foundation for a brightened eye area
• 100% vegan, paraben-free, dermatologically tested – also for sensitive skin and eye area

Concealer before or after foundation?

• Concealer after foundation (recommended):Foundation already covers the base tone – concealer only addresses remaining problem areas. Result: less product needed, less creasing, more natural finish.
• Concealer before foundation:For maximum coverage on particularly strong discolorations like deep dark circles – foundation on top seals the color correction.

Application

• Step 1 – Choose a shade:01 Light for fair to medium-fair skin tones. 02 Medium for medium to olive skin tones. Choose a shade lighter than your foundation for optimally brightened under-eye circles.
• Step 2 – Apply thinly and precisely:Apply concealer thinly under the eyes, on pimples or redness – only cover the problem area. Less is more: if necessary, apply a second thin layer instead of one thick one.
• Step 3 – Blend by patting:Blend outwards by patting with your ring finger or a beauty blender – do not rub, as this will remove the coverage. Patting preserves the pigments and makes the edges invisible.
• Step 4 – Set with translucent powder (Baking):Lightly dab translucent powder over it and "bake" for 30 seconds – this prevents creasing under the eyes and significantly extends hold on oily areas.

Active Ingredients

• Titanium Dioxide – CI 77891: Mineral white pigment with the highest available coverage in cosmetics – the key active ingredient for the full-coverage effect of this concealer. A single stroke neutralizes blue and red undertones of dark circles, redness, and pimples through physical masking. As a physical white pigment, titanium dioxide is particularly well-tolerated by the sensitive eye area and can be easily applied to the entire problem area.
• Kaolin (Clay): Natural white clay mineral – absorbs sebum and moisture on the skin and sets the concealer on oily areas such as the T-zone and nostrils without sliding. Prevents pigment migration and ensures all-day hold without re-application – especially effective in combination with Zinc Oxide.
• Zinc Oxide: Mineral metal oxide with multiple functions – enhances the sebum-absorbing effect of kaolin, has an anti-inflammatory effect on pimples and irritated skin, and improves concealer adhesion to the skin. Particularly valuable for sensitive, redness-prone, and acne-prone skin.
• Phenyl Trimethicone & Cyclopentasiloxane (Silicone Pair): Two complementary silicones – Phenyl Trimethicone gives the formula its characteristic velvety, fluid texture that blends effortlessly by patting without losing coverage. Cyclopentasiloxane, as a volatile silicone solvent, evaporates after application and prevents the formula from settling into fine lines – the anti-crease active ingredient of this concealer formula.
• Lauroyllysine: Amino acid-based active ingredient – improves the concealer's adhesion to the skin and provides a pleasant, silky skin feel. Creates a soft, even base for the pigments and ensures a natural skin look without settling or a cakey effect.
• Iron Oxides – CI 77491 / CI 77492 / CI 77499: Coordinated pigment complex of red, yellow, and black iron oxide – together they create the natural skin tones Light and Medium. Iron oxide pigments are stable, ophthalmologically tested colorants that are particularly safe for the sensitive eye area.

Note: The complete INCI list is provided on the product packaging.

NEWWELL Germany

Fritz-Husemann-Str. 7a
59199 Bönen
North Rhine-Westphalia / Germany

E-Mail: info@newwell.de