Matte Lipstick, long-lasting matte lipstick, 3.5 g

NEWWELL Matte Lipstick – Nourishing Matte Finish

NEWWELL Matte Lipstickis a nourishing matte lipstickwith up to 8 hours of wear – solving the fundamental conflict of all matte lipsticks: a rich, opaque matte finish without drying out the lips. The formula combines Kaolinfor a true, long-lasting matte finish, Persea Gratissima Oil (Avocado Oil)and Prunus Amygdalus Dulcis Oil (Almond Oil)for intensive lip care, and a film-forming complex of Trimethylsiloxysilicate and Isododecanefor transfer-free hold up to 8 hours. No bleeding into lip lines, no transfer to glasses, masks, or collars, no flaky dry feeling – just a velvety, even matte finish that is nourished from within. Available in 6 carefully developed shades for all skin tones: 01 Burnt Sienna, Barely There, Pink Whisper, Rosewood Bloom, Sheer Elegance, and Velvet Merlot. 100% vegan, paraben-free, dermatologically tested.

Benefits at a glance

• Avocado oil & almond oil provide intensive care – no drying out, no flaky feeling even after hours
• Film-forming complex (Trimethylsiloxysilicate / Isododecane)– no transfer to glasses, masks, or collars
• Kaolin for a true, rich matte finish that conceals lip lines instead of emphasizing them
• Up to 8 hours of comfortable wear without reapplication
• 6 shades for all skin tones – 100% vegan, paraben-free, dermatologically tested

Shades & Skin Tone Guide

• Fair Skin Tones:Barely There or Pink Whisper
• Medium Skin Tones:Rosewood Bloom or Sheer Elegance
• Dark Skin Tones:Burnt Sienna or Velvet Merlot
• All 6 shades are wearable for any skin tone – the recommendation is for the most flattering look.

Application

• Step 1 – Preparation:Apply to clean, dry lips. For very dry lips, apply a light lip balm beforehand and let it absorb briefly – for more comfort and less drying.
• Step 2 – Application:Apply from the center of the lips outwards to the corners of the mouth for even edges without smudging.
• Step 3 – Second Coat:Allow the first coat to dry for approx. 30 seconds, then optionally apply a second thin coat – this enhances pigmentation and extends durability. Two thin coats last longer than one thick one.
• Step 4 – Optional: Lip Liner:Outline with a suitable lip liner beforehand – this prevents bleeding into lip lines and provides sharper definition.
• Step 5 – Setting:Allow to dry for approx. 60 seconds before eating or drinking – the formula will then last for up to 8 hours without reapplication.
• Note:For very dry lips, apply only one thin coat without a second layer – this provides optimal care and sufficient coverage. Avoid contact with eyes.

Active Ingredients

• Persea Gratissima Oil (Avocado Oil): High-quality vegetable oil from the avocado fruit, rich in monounsaturated fatty acids, vitamin E, and vitamin K. Deeply and intensively nourishes the lip skin during wear – prevents drying out caused by matte pigments and keeps lips supple. The crucial nourishing active ingredient that prevents this matte finish from being achieved at the expense of lip care.
• Prunus Amygdalus Dulcis Oil (Almond Oil): Valuable vegetable oil from sweet almond kernels, rich in linoleic acid and vitamin E. Complements avocado oil for comprehensive lip care – moisturizes, softens the lip skin, and prevents the feeling of flakiness that occurs with conventional matte lipsticks without nourishing ingredients.
• Kaolin: Natural white clay mineral – the key active ingredient for the true matte finish of this lipstick. Absorbs excess oil on the lip surface for a velvety-matte, non-shiny finish. Kaolin simultaneously conceals fine lip lines instead of emphasizing them – unlike conventional matte pigments without a mineral base.
• Trimethylsiloxysilicate / Isododecane (Film-forming Complex): Professional film-forming complex that durably anchors pigments to the lip skin. Trimethylsiloxysilicate forms a flexible, water-repellent film – prevents transfer to glasses, masks, and collars, and ensures even fading without blotching. Isododecane, as a volatile carrier solvent, allows for smooth application and evaporates after application for the final matte finish.

Note: The complete INCI list is provided on the product packaging.

NEWWELL Germany

Fritz-Husemann-Str. 7a
59199 Bönen
North Rhine-Westphalia / Germany

Email: info@newwell.de