Lift Me Up Volume Mascara, for extended, dense lashes, 8 ml

NEWWELL Lift Me Up Volume Mascara – Lift, Volume & No-Smudge

NEWWELL Lift Me Up Volume Mascarais a 3-in-1 mascara with a lifting effect, dramatic volume, and 12-hour no-smudge hold– three mechanisms of action in one formula that conventional mascaras only offer individually. Compared to the NEWWELL Blow Me Up Volume Mascara– which focuses on extreme volume through innovative brush design – the decisive difference of the Lift Me Uplies in the lifting mechanism: a specially shaped lifting brushgrabs lashes at the root and lifts them upwards in a natural curl – visibly lifted lashes from the first coat, even without an eyelash curler. The Acrylates Copolymer lifting polymerpermanently fixes this curl. The vegan volume complex of Synthetic Beeswax and Carnauba Waxcoats each lash evenly for dramatic, clump-free volume. Trimethylsiloxysilicateforms a water-repellent protective film for 12-hour no-smudge hold. The unique Purple Pigmentin deep black makes eyes appear larger, deeper, and more expressive – a subtle, elegant effect that instantly makes this mascara distinctive. 8 ml. Ophthalmologically tested, vegan, paraben-free – for sensitive eyes and contact lens wearers. Remove with oil-based remover.

Benefits at a glance

• Specially shaped lifting brush – lifts lashes from the root for a visible curl without an eyelash curler
• Acrylates Copolymer– permanently fixes the curl, no drooping throughout the day
• Vegan Volume Complex (Synthetic Beeswax + Carnauba Wax) – dramatic clump-free volume
• Trimethylsiloxysilicate No-Smudge-Film– 12 hours of smudge-free wear in sweat and heat
• Purple Pigment in deep black – eyes appear deeper and more expressive

Lift Me Up vs. Blow Me Up – the difference

• Blow Me Up Volume Mascara:Focus on extreme volume from coat 1 through innovative brush design. 7 plant oils and keratin for daily lash care. Ideal for those who want maximum volume with active care.
• Lift Me Up Volume Mascara:Focus on a lifting effect from the root plus volume plus no-smudge. Lifting brush + acrylate polymer permanently fix the curl. Purple Pigment for deeper, more expressive eyes. Ideal for those seeking lift, curl fixation, and long-lasting hold as key promises.

Application

• Step 1 – Prepare:Optionally, curl lashes with an eyelash curler beforehand – the mascara fixes and enhances the curl.
• Step 2 – From root to tip:Place the lifting brush as close as possible to the lash root and move it in zigzag motions from root to tip – this way, the brush shape grips optimally and lifts the lashes from the base.
• Step 3 – Second coat for maximum volume:Let the first coat dry briefly, then apply a second coat for more drama – the volume complex builds up without clumping.
• Note:Close the tube immediately after use. Do not pump mascara – this dries out the formula and promotes clumping. Remove exclusively with oil-based makeup remover or micellar cleanser – never rub dry.
• Contact lens wearers:Remove lenses before application.

Active Ingredients

• Synthetic Beeswax & Carnauba Wax (Vegan Volume Complex): Vegan wax formulation – Synthetic Beeswax (100% vegan, no animal ingredients) and Carnauba Wax from the Brazilian Carnauba Palm. Evenly coats each eyelash with a volumizing layer without clumping or sticking. Builds visible volume layer by layer and maintains its shape permanently – the volume core of the Lift Me Up formula.
• Acrylates Copolymer (Lifting Polymer): Special acrylate polymer – fixes lashes in the lifted, curled position created by the lifting brush. Prevents drooping throughout the day through lasting curl fixation. This is the decisive difference to pure volume mascara: the lift remains – from the first coat to the evening makeup removal routine.
• Trimethylsiloxysilicate (No-Smudge-Film): Silicone-based film former – creates an invisible, water-repellent protective layer over the entire mascara. Reliably prevents smudging under the eyes due to sweat, heat, humidity, and long days. 12 hours of no-smudge hold without panda eyes – the mascara stays where it belongs until it is removed with an oil remover.
• Purple Pigment (Violet color pigments in deep black): Subtle purple color pigments that give the deep black of the mascara a violet undertone. Violet, as a complementary color to brown and amber, makes eyes appear larger, deeper, and more expressive – particularly striking for brown and green eyes. A fine, elegant effect that instantly makes the look distinctive and more expressive.

Note: The complete INCI list is provided on the product packaging.

NEWWELL Germany

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59199 Bönen
North Rhine-Westphalia / Germany

E-Mail: info@newwell.de